Our History

Our founding members and staff have attended conferences, consulted with farmers, ranchers, geologists, political scientists, and citizen groups to develop a plan to address the lack of a coherent, long term plan for our county and the Central Valley of California. In January, 2006, Valley Land Alliance incorporated as a 501 (c) (3).

Valley Land Alliance has hosted forums, town hall meetings and donated to numerous groups who share the interest of preserving farmland in the Central Valley of California.

We have taken an active part in the formation of a new General Plan for Merced County in order to create a long range plan that ensures agland preservation and agricultural vitality.

For six consecutive years, board member Charlie Magneson has hosted over one-hundred Palo Alto High School students for a one day educational tour of the family dairy and the San Joaquin River. Valley Land Alliance worked in establishing a sister school relationship between Palo Alto High School and Livingston High School. This resulted in the group, 'Palyliving'. The members of this group have spent time studying a local dairy, a calf farm, learned about organic farming practices and studied local rivers and watersheds. They have gleaned sweet potato fields, worked at the county fair, and enjoyed learning about the differences in urban and rural lifestyles from each other.

Education is one of our foremost goals. We publish a newsletter which has timely articles of interest to those interested in farming and the urban footprint in the Central Valley. We also update the news articles on our web site regularly so that our readers can keep track on items that will undoubtedly shape their future.

Our latest venture is to help the residents of Merced County become active in agriculture/art and nature tourism. We believe it is one more step that can broaden agricultural viability in our county.

We have worked side by side with the Merced County Farm Bureau, the Merced Alliance for Responsible Growth, the Merced Chapter of the Sierra Club, the Planada and LeGrand Associations, Farmland Working Group, The Farmer’s Union, The San Joaquin Chapter of the California Alliance of Family Farmers, the American Farmland Trust and the Sierra Nevada Alliance.

Support Us

Help us make a difference in our Valley. Become a member today.

Annual Donation

$15 Student, $25 Individual, $50 Family, $100 includes a gift copy of the book Our Valley, Our Choice


Valley Land Alliance is a 501(c)(3) organization. EIN:61-1496419. Donations are tex deductable to the fullest extent of the law.